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Accountants in Whitley Bay - T O’Sullivan & Co

Email: info@tosullivan.co.uk
Tel: (0191) 251 9070 | Fax: (0191) 251 7604

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  1. Resources
  2. Your business
  3. Developing your business

Sales and marketing

This section contains tips and advice on a range of sales and marketing issues.

A 16 point marketing plan

Simple tips for effective marketing.

A customer satisfaction survey

Knowledge is power when it comes to customer satisfaction.

A networking strategy

Effective networking checklist.

Benchmarking and competitor analysis

Conducting a competitive analysis.

Encourage customer complaints

Turn complaints into outstanding service.

Keep your sales force selling

Do your sales staff spend more time on admin than sales?

Marketing versus selling

Know what your customers want.

When the customer is not right

Sometimes you have to fire a bad customer.

Your customers' experience

Your customers won’t always tell you when they’re unhappy.

01 Dec 2025

MTD penalties waived for first year of Income Tax

Self assessment taxpayers due to join Making Tax Digital for Income Tax (MTD for IT) next April will not face penalties if late filing quarterly updates.

28 Nov 2025

Chancellor 'choosing to spend more and borrow more', says think tank

In its response to the 2025 Autumn Budget, the Institute for Fiscal Studies (IFS) has stated that Chancellor Rachel Reeves is 'choosing to spend more and borrow more' than she previously said she would.

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